Kamelio Brand was created to address one of the most serious pains in the production & execution phase of marketing – brand control. As a powerful, innovative online tool that enables head office to maintain strong control over brand standards and guidelines, Kamelio Brand also frees local offices from the expensive and time-consuming burden of producing their own marketing materials from scratch.

By bringing to life the traditional brand guidelines manual, Kamelio Brand dynamically applies brand guidelines to projects. It's all based on pre-set templates controlled by head office, but immediately accessible by local offices for real-time customization based on their particular needs.

It's great for everything from placing a local telephone number or partner logo on an ad to creating specialized promotional items for a local event. It also improves one-on-one contact with customers, by enabling marketers to create on-demand, personalized material that can be produced in real-time.

How It Works

A brand manager creates templates for marketing materials and establishes permission-based user accounts to control roles and rights. People with permission just need a high-speed Internet connection to have instant access to the templates.

Within a few minutes, they can customize and complete their own artwork, secure quick approvals, and have a high-resolution file ready for the printer.

Main Benefits

• Higher-quality execution while eliminating the ongoing, direct costs of graphic design, software, hardware, couriers, CDs and other control mechanisms
• Faster time-to-market on marketing programs, while reducing errors and miscommunication
• Improving collaboration between head and local offices, and among partners, resellers and sales people
• Marketing material follows brand standards and guidelines automatically – including instant approvals – with head office aware of every template modification made in the field
• Ability to create adapted, on-demand marketing programs, with local offices empowered to customize their own creative quickly, easily and professionally, while head office gains real-time knowledge of local activities and marketing behaviour

Key Features

• Intuitive, easy-to-use displays, including user-defined categories, category filtering and category sorting
• Customizable look and feel, unique zoom capability and the ability to set access expiry dates
• Use of unique, cutting-edge technology means no delays on page refreshes
• High-resolution outputs ready for print – and lower-resolution outputs ready for the Web and other uses – from PDFs, TIFFs and other file formats
• Compatible with Mac or PC while leveraging any e-mail system
• Integrates with Kamelio products and other technologies