Senior executives are justifiably demanding more accountability from their marketing teams and external partners. But to accomplish that, and drive systemic improvement in processes and performance, accurate information is paramount. You need to know what's hot – and what's not – in your marketing programs, and you need to maintain a comprehensive, up-to-date inventory of your digital assets and marketing materials – to identify and correct mistakes, reduce waste, save money and eliminate delays.

But for most companies today, tracking tools don't extend much beyond spreadsheets, so there's no way to possess the intelligence needed to achieve meaningful improvement. In short, lack of information remains a lingering pain that permeates all aspects of the production & execution phase.

Kamelio's seasoned team of marketers were intimately aware of this weakness and determined to improve it. It became a guiding principle behind all of our online tools. Kamelio Brand lets you see which templates are being created and which logos downloaded, so you can stay abreast of key trends across the organization. Kamelio Proofs allows you to track revisions and feedback histories. Kamelio Assets empowers you to track everything that's happening with all of your digital assets. And Kamelio Catalogue does the same for your marketing materials. These are key breakthrough tools for enabling accountability, while driving speed and efficiency throughout your marketing organization.